Retailers, Order the Trade Now!
You may remember that Diamond worked out a deal with Red 5 to keep up to 250 copies of Atomic Robo and the Fightin’ Scientists of Tesladyne in stock at all times. If they dipped under a certain target number, they’d automatically order back up to 250 copies in addition to whatever was needed to fill orders. The idea was that this would solve the problem of Diamond showing that Robo v1 was out of stock, therefore unavailable, therefore 95% of retailers wouldn’t bother to order it, therefore Diamond wouldn’t get more, etc.
Well, that plan worked. For one day. That’s how long it took Diamond to sell all of their reserves. Red 5 Comics was able to work out a new deal with Diamond. It’s the same as the old plan, only now they’re keeping 900 copies in reserve.
So, retailers. I say to you. If you’ve had trouble getting the first volume of our trade, then now is the time to order.

